The initial editorial review of advertisements by AdSense is very comprehensive, preventing inappropriate or offensive ads from appearing on your site, and analyzing site content to determine which ads will best suit the content of the pages where ads appear.  However, if you find that the ads being delivered are not correctly targeted to your site, you can exercise editorial power through the use of several filters.  You can select default ads, or use the AdSense filters to eliminate ads which directly compete with your business or which don’t fit with the context of your site.  Google AdSense even provides a color palette tool which allows you to customize the appearance of the ads to conform better to your site design.

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Let Google Work for You
The best part of this is that it requires nearly no effort on your part.  Google does all the work of selecting relevant and appropriate ads, as well as generating reports which track performance and profits.  In addition, AdSense automatically determines which ads are working best for you, and will consistently deliver the best-performing (i.e., most profitable) ads.